Are You Disaster Proofing Your Greatest Business Asset?

Ever-evolving technologies can usher in explosive growth for businesses and that same technology can atrophy seemingly indomitable business models. Is your personal brand strong enough to weather the technology and business storms?

Social media has forever changed how we connect with each other, our clients, and the world. We market ourselves and our businesses in ways we never thought possible even ten years ago. We plan, we post, we try to predict, but social media is fickle. New algorithms and new platforms pop up regularly. If we rely too heavily on ever-mutating social media platforms, we risk the security of our businesses.

We do not own our social media sites.

As business owners and as human beings, we are at the mercy of the social media gods. We don’t control who can see our content. We do not have access to our friends’ and followers’ email addresses and spending details. We don’t have any way to take our followers with us if the site closes down tomorrow. The social media platform holds all the cards.

The entrepreneur, the network marketer, the small business owner are at the greatest risk. Many of us seem to hide behind our mission statement, our product, or our ‘why’. Nothing wrong with that, right? We aren’t the star of our business, our service, or our products so we market our business instead of ourselves. It seems logical.

It used to be that stalwart careers in, say medicine or accountancy, were exempt from the shit storms that new technology often spawn. Not anymore. Artificial Intelligence (AI) is already beginning to knock like the grim reaper on the traditional office doors of lawyers, engineers, CPAs, and doctors. AI is a game-changer in business and no amount of advanced degrees will immunize you to its far-reaching grasp.

Is your personal brand strong enough to carry you into a new chapter?

Is your personal brand portable? Are you twisted so tightly to one product or career that you lose everything if there is a buyout or a company goes out of business? Are you authentically representing yourself online, at the grocery store, in the office? Are you evolving? Is your message evolving along with you?