Are You Disaster Proofing Your Greatest Business Asset?

Ever-evolving technologies can usher in explosive growth for businesses and that same technology can atrophy seemingly indomitable business models. Is your personal brand strong enough to weather the technology and business storms?

Social media has forever changed how we connect with each other, our clients, and the world. We market ourselves and our businesses in ways we never thought possible even ten years ago. We plan, we post, we try to predict, but social media is fickle. New algorithms and new platforms pop up regularly. If we rely too heavily on ever-mutating social media platforms, we risk the security of our businesses.

We do not own our social media sites.

As business owners and as human beings, we are at the mercy of the social media gods. We don’t control who can see our content. We do not have access to our friends’ and followers’ email addresses and spending details. We don’t have any way to take our followers with us if the site closes down tomorrow. The social media platform holds all the cards.

The entrepreneur, the network marketer, the small business owner are at the greatest risk. Many of us seem to hide behind our mission statement, our product, or our ‘why’. Nothing wrong with that, right? We aren’t the star of our business, our service, or our…